Zak believes in a hands­ on approach to political and public relations campaigns, recognizing that a consultant should roll up his sleeves and apply the elbow grease. He works with candidates and staff on the ground; not locked away in an office inside the Beltway. Starting as a sophomore at Beloit College in Wisconsin, Zak is an over 20 ­year political veteran, working tirelessly on over 100 campaigns at the municipal, state, and federal levels. He managed his first campaign at 22, first congressional at 23, and his first statewide at 24. Zak ran a fundraising firm for six years, focusing on judicial and down­ballot statewide campaigns. He now focuses on direct mail, as well as operating as a general consultant, for many of his clients around the country.